American Advertising Federation of Shreveport Bossier Hosts
55th Annual ADDY Awards Gala February 11th
Shreveport/Bossier City, LA – On February 11th, Shreveport-Bossier advertising professionals will gather at Savoies: the Catering Place to honor the best of the best in the local advertising industry at the American Advertising Federation of Shreveport-Bossier’s 55th annual ADDY awards.
Conducted annually by the American Advertising Federation (AAF), the local AAF competition is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win American Advertising Awards—recognition as the very best in their markets. From there, entrants winning a gold or silver are forwarded onward to the district competition. If they place at district, then they are forwarded on to nationals.
This year, AAFSB has 132 professional ADDY entries and 31 student entries. Student entries are from LSUS, Centenary College and Northwest State University.
"Shreveport-Bossier’s artistic talent continues to astound me,” said Erin Smith, AAFSB club president and AAF District 10 Louisiana state representative. “Each year the caliber of the entries is on par with the work from across the district, rivaling work from Dallas, Houston, Austin and Oklahoma City. I can’t wait to see how the Shreveport entries fare at the district level this year!"
New to the event this year will be a People’s Choice Award and a raffle for a “booze basket.” The People’s Choice Award will be selected by event attendees. Chances to vote will cost $1, and the “booze basket” raffle chances are $5. Proceeds from both activities will benefit the AAFSB’s education initiatives, including the fall semester Agency Crawl and upcoming student conference.
“Being ADDY Chair this year has been such a rewarding experience,” said Amy Olita, 1st VP of AAFSB and 2017 ADDY chair. “We had a great response from a wide variety of companies and students, increasing our overall entries this year by more than 10 percent. I cannot wait to celebrate the amazing talent the Shreveport-Bossier advertising community has to offer!”
This year’s gala is slated to begin at 6 p.m. with a cocktail reception and gallery viewing. The awards presentation and dinner will begin at 7 p.m.
The American Advertising Awards (ADDYs) are the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions across the nation. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.