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Filtering by Category: 2016-2017

AAF District 10 Advent10n 2017 (Part 1)

Erin Smith

Each year, the American Advertising Federation District 10 (the district Shreveport is a part of) hosts a convention lovingly named Advent10n. This year's convention was April 6-8 in Fort Worth, Texas. And if you didn't attend, well, you missed out on some FANTASTIC speakers and educational opportunities. Over the course of the next few posts, I'm going to bring you up to speed on what you missed. 

National Student Advertising Competition
The conference has multiple layers and events happening simultaneously. One of which is the National Student Advertising Competition preliminaries. A multitude of student teams from various colleges throughout the district create a full marketing campaign for a national brand and present it to the judges for a chance to attend the National Student Advertising Competition at Admerica! This year's brand was Tai Pei frozen foods. 

For the first time ever, LSUS created a team and entered the competition! Despite being up against some pretty tough odds and being the rookies, they enjoyed their time, know what they need to change for the future and are excited for next year! Go LSUS! 

Blake Goldston, President of the D10 American Advertising Foundation, Allen Garcie, D10 Educator of the Year, Kevin Dobbs, Executive Director of District 10

Blake Goldston, President of the D10 American Advertising Foundation, Allen Garcie, D10 Educator of the Year, Kevin Dobbs, Executive Director of District 10

On top of that, Allen Garcie, AAFSB education chair, former president of AAFSB and coach for the LSUS NSAC team, was awarded Educator of the Year for the district! To put that into perspective, Allen beat out all of the educators nominated from Texas, Oklahoma, Arkansas and half of Louisiana! We are tremendously proud of him!

Conference Lineup
This year's conference lineup did not disappoint! We heard from Sam Shepherd, the creative director at Deustch New York on Friday at breakfast. He worked on the hugely successful Water is Life campaigns, highlighting the poor drinking water conditions through the personal stories of children in underdeveloped countries. You can see those campaign videos here.

During Friday's breakout sessions, we heard from Claudine Unterman with the Nielsen ratings system. She discussed the technologies coming down the pipe that will allow Nielsen to gather larger, more in-depth data samples, like personal people meters and the ability to know what you're watching without the old box-and-diary system. If you're a data driven marketer, take a look at Nielsen's Total Audience Report to gain more insight.

Lewis Williams of Burrell Communications gave an impactful presentation on the image of the African American consumer in advertising. He began his presentation with a video from The Atlantic highlighting the typecasting of African-American males in the media. He went on to discuss how positive realism can combat the previous negative realism and how authenticity is key.


Be sure to come back to hear about the rest of the speakers from Advent10n, including Sam Dailey of Facebook, Haidy Francis of IBM and Michael Doret, creator of the NY Knicks logo. 

55th Annual ADDY Awards Gala Slated for February 11th

Erin Smith

American Advertising Federation of Shreveport Bossier Hosts

55th Annual ADDY Awards Gala February 11th

 Shreveport/Bossier City, LA – On February 11th, Shreveport-Bossier advertising professionals will gather at Savoies: the Catering Place to honor the best of the best in the local advertising industry at the American Advertising Federation of Shreveport-Bossier’s 55th annual ADDY awards.

Conducted annually by the American Advertising Federation (AAF), the local AAF competition is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win American Advertising Awards—recognition as the very best in their markets. From there, entrants winning a gold or silver are forwarded onward to the district competition. If they place at district, then they are forwarded on to nationals.

This year, AAFSB has 132 professional ADDY entries and 31 student entries. Student entries are from LSUS, Centenary College and Northwest State University.

"Shreveport-Bossier’s artistic talent continues to astound me,” said Erin Smith, AAFSB club president and AAF District 10 Louisiana state representative. “Each year the caliber of the entries is on par with the work from across the district, rivaling work from Dallas, Houston, Austin and Oklahoma City. I can’t wait to see how the Shreveport entries fare at the district level this year!"

New to the event this year will be a People’s Choice Award and a raffle for a “booze basket.” The People’s Choice Award will be selected by event attendees. Chances to vote will cost $1, and the “booze basket” raffle chances are $5. Proceeds from both activities will benefit the AAFSB’s education initiatives, including the fall semester Agency Crawl and upcoming student conference.

“Being ADDY Chair this year has been such a rewarding experience,” said Amy Olita, 1st VP of AAFSB and 2017 ADDY chair. “We had a great response from a wide variety of companies and students, increasing our overall entries this year by more than 10 percent. I cannot wait to celebrate the amazing talent the Shreveport-Bossier advertising community has to offer!”

This year’s gala is slated to begin at 6 p.m. with a cocktail reception and gallery viewing. The awards presentation and dinner will begin at 7 p.m.

The American Advertising Awards (ADDYs) are the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions across the nation. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

For further event information, coverage options, photos or attendance info, please contact Erin Smith at erinapsmith@gmail.com or 318-674-0315

An Exciting 2016 - 2017!

Erin Smith

As we kick off the 2016-2017 year for the American Advertising Federation of Shreveport Bossier, we on the board want you to know what you can expect and how you can be involved this year. 

I'm Erin Smith, your AAFSB president. (Pant suit not included.) I'm super pumped to get things started this year. We have a board that is 16 people strong, with fabulous ideas for new endeavors and improvements to keep us at the forefront of the local ad industry. Visit our Board Member page to get acquainted with everyone on board. 

Below you can find info on a few things we have planned for the year. But trust me, there's a lot more in store! We hope that you'll join us for any and all of the things that you can. If there are any ideas you have for us, let us know. We love feedback! And if you'd like to help in a big or small way with anything, we'd love to have you!


Programs - This year, we will be hosting the Ads After Dark after hours series. These relaxing, networking events will take place every other month and will feature a local vendor. Our professional lunches - now called Power Lunches - will be in the months in between the after hours. If you have any topics that you'd like us to consider finding a speaker on, please let us know! We're here to serve you and help you grow in your profession!

Education - We're also bringing back the Agency Crawl we created for students last year. After our first attempt and some great student feedback, we're making some improvements for an even better tour to help students get connected with local employers. In the spring, we're also looking to create an Education Summit for local students and teachers to learn more about the local industry. The Jim Leslie Memorial Scholarship will be awarded in the spring once again.

We also have plans for a big public service project, diversity expansion within our membership, government regulation updates and, of course, an amazing ADDY celebration!

If you ever have any questions or suggestions, I am all ears! I want to make sure that you are engaged, connected and enjoying what we are providing you. You can reach me via the info@aafsb.org email address, through our Facebook page or through my work email at erin@richard-creative.com. 

I personally hope to see or hear from you soon!
Erin Smith
AAFSB President, 2016-'17
erin@richard-creative.com