SHREVEPORT, La. – After organizing the largest American Advertising Awards (ADDYs) competition since 2014, two Shreveport-Bossier City advertising professional have been awarded free registration to the American Advertising Federation’s national conference, ADMERICA, June 5-8 in Hollywood, Fla.Read More
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American Advertising Federation of Shreveport Bossier Hosts
55th Annual ADDY Awards Gala February 11th
Shreveport/Bossier City, LA – On February 11th, Shreveport-Bossier advertising professionals will gather at Savoies: the Catering Place to honor the best of the best in the local advertising industry at the American Advertising Federation of Shreveport-Bossier’s 55th annual ADDY awards.
Conducted annually by the American Advertising Federation (AAF), the local AAF competition is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win American Advertising Awards—recognition as the very best in their markets. From there, entrants winning a gold or silver are forwarded onward to the district competition. If they place at district, then they are forwarded on to nationals.
This year, AAFSB has 132 professional ADDY entries and 31 student entries. Student entries are from LSUS, Centenary College and Northwest State University.
"Shreveport-Bossier’s artistic talent continues to astound me,” said Erin Smith, AAFSB club president and AAF District 10 Louisiana state representative. “Each year the caliber of the entries is on par with the work from across the district, rivaling work from Dallas, Houston, Austin and Oklahoma City. I can’t wait to see how the Shreveport entries fare at the district level this year!"
New to the event this year will be a People’s Choice Award and a raffle for a “booze basket.” The People’s Choice Award will be selected by event attendees. Chances to vote will cost $1, and the “booze basket” raffle chances are $5. Proceeds from both activities will benefit the AAFSB’s education initiatives, including the fall semester Agency Crawl and upcoming student conference.
“Being ADDY Chair this year has been such a rewarding experience,” said Amy Olita, 1st VP of AAFSB and 2017 ADDY chair. “We had a great response from a wide variety of companies and students, increasing our overall entries this year by more than 10 percent. I cannot wait to celebrate the amazing talent the Shreveport-Bossier advertising community has to offer!”
This year’s gala is slated to begin at 6 p.m. with a cocktail reception and gallery viewing. The awards presentation and dinner will begin at 7 p.m.
The American Advertising Awards (ADDYs) are the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions across the nation. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
This year's inaugural Agency Crawl was a success! We switched it up a little bit this year and closed the Crawl off to only students and professors. Everyone was split up into teams: Cyan, Magenta, Yellow and Black (CMYK!). Thanks to our amazing sponsors, transportation was provided and students were treated to free lunch and Agency Crawl swag.
Tour stops included Gremillion & Pou Integrated Marketing, KTBS 3, Paragon Press, Reach Local, GraphX and The Box.
Attendees included nearly 100 students from five local universities - Bossier Parish Community College, LSU-Shreveport, LA Tech University, Texas A&M University of Texarkana and Northwestern State University.
A special "thank you" goes out to our sponsors: SWEPCO, Home Federal Bank, Boyett Printing & Graphics, SOBO Promotional Products, Geiger, and Raising Cane's for the delicious lunch!
Check out the photo gallery below and submit your Agency Crawl photos to firstname.lastname@example.org.
As we kick off the 2016-2017 year for the American Advertising Federation of Shreveport Bossier, we on the board want you to know what you can expect and how you can be involved this year.
I'm Erin Smith, your AAFSB president. (Pant suit not included.) I'm super pumped to get things started this year. We have a board that is 16 people strong, with fabulous ideas for new endeavors and improvements to keep us at the forefront of the local ad industry. Visit our Board Member page to get acquainted with everyone on board.
Below you can find info on a few things we have planned for the year. But trust me, there's a lot more in store! We hope that you'll join us for any and all of the things that you can. If there are any ideas you have for us, let us know. We love feedback! And if you'd like to help in a big or small way with anything, we'd love to have you!
Programs - This year, we will be hosting the Ads After Dark after hours series. These relaxing, networking events will take place every other month and will feature a local vendor. Our professional lunches - now called Power Lunches - will be in the months in between the after hours. If you have any topics that you'd like us to consider finding a speaker on, please let us know! We're here to serve you and help you grow in your profession!
Education - We're also bringing back the Agency Crawl we created for students last year. After our first attempt and some great student feedback, we're making some improvements for an even better tour to help students get connected with local employers. In the spring, we're also looking to create an Education Summit for local students and teachers to learn more about the local industry. The Jim Leslie Memorial Scholarship will be awarded in the spring once again.
We also have plans for a big public service project, diversity expansion within our membership, government regulation updates and, of course, an amazing ADDY celebration!
If you ever have any questions or suggestions, I am all ears! I want to make sure that you are engaged, connected and enjoying what we are providing you. You can reach me via the email@example.com email address, through our Facebook page or through my work email at firstname.lastname@example.org.
I personally hope to see or hear from you soon!
AAFSB President, 2016-'17