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Two local ad professionals attend national conference

Laurie Priftis

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SHREVEPORT, La. – After organizing the largest American Advertising Awards (ADDYs) competition since 2014, two Shreveport-Bossier City advertising professional have been awarded free registration to the American Advertising Federation’s national conference, ADMERICA, June 5-8 in Hollywood, Fla.

Laurie Priftis and Caitlin Perkins co-chaired the 2019 American Advertising Federation of Shreveport-Bossier (AAFSB) ADDYs. The local advertising competition had 213 professional and student entries. The competition was the largest locally since 2014 and included 62 student entries, twice as many as last year.

AAFSB is one of five clubs nationally that saw the greatest percentage increase in ADDY entries year-over-year. As a result of that success, those five clubs received two complimentary ADMERICA registrations, along with four nights at the conference hotel and $400 for air travel for each registrant.

“Our ADDYs team put in so much hard work this year, and I’m so proud to have Laurie and Caitlin represent us at the national conference,” said Amy Jones, AAFSB president. “This is a huge honor for AAFSB and a just reward for their efforts.”

AAFSB is a member of the 10th District of AAF. Three other 10th District chapters, AAF Dallas, AAF Northeast Arkansas and AAF Rio Grande Valley, also were recognized for their growth in ADDY entries.

ADMERICA is AAF's national conference. The theme this year was "AI: Advertising Intelligence." Presenters discussed “how thought leaders are using technology and purpose to develop new levels of customer experience and engagement, and how businesses—large and small—can utilize these tools within their diverse markets,” according to the website.

The conference also included several national awards. The Mosaic Awards will recognize companies and individuals who have improved the industry by making diversity and inclusion a priority in their work. College students will present their marketing plans for Wienerschnitzel in the National Student Advertising Competition. Professional awards will be presented for the ADDYs, one of the industry's largest creative competitions.

Shelby Dupuy, a student at LSU Shreveport, had a KitchenAid Mixer illustration in the national student ADDY competition. Collectively, the American Advertising Federation Tenth District clubs will be recognized with 30 awards.