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What is District and Why Should I Care?

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What is District and Why Should I Care?

Erin Smith

Most of you are familiar with AAF as “that club that hosts the ADDYs.” And those of you who’ve entered the ADDYs know that if you win at the local level, your entry is forwarded to district, and then on to national. But what is “district?”

We in Shreveport-Bossier are a part of the 10th District of the American Advertising Federation. Our district is often referred to as a “mega district” because we are both large in land mass and the number of clubs and members. Our district includes all of Texas, Oklahoma, Arkansas and half of Louisiana (SBC, Lake Charles, Monroe). The Tenth District falls within the Central Region and National is headquartered on Capitol Hill in D.C.

The Tenth District is a unifying force and a means of support for local city clubs. They not only provide us a place to send our ADDYs, they also provide educational opportunities, scholarships, networking, training, and government relations support. Without district, AAFSB and all of the city clubs would cease to exist.

So why should you - a member of your local Ad Fed chapter - care about D10? Well, it depends on what gets you motivated.

Are you passionate about educating our students and pushing them to succeed? Well, D10 provides two large annual scholarships that are open to any student at any school within the district. And, this year, there will be a third added to the mix. (AAFSB has a scholarship, too, so there’s really 4 opportunities to help with the rising costs of higher ed!) Plus, there is the National Student Advertising Competition, where college AAF chapters create an entire ad campaign for a large brand, like Pizza Hut, and present it to the company. Talk about a fantastic way to land a job!

Are you tired of the government stipulations on what you can and cannot say in an ad? Well, D10 has government liaisons in each state who are in constant contact with legislators and our AAF lobbyists in D.C. to ensure that your job isn’t going to be adversely affected by a piece of legislation that you knew nothing - or little - about.

What about your own professional growth? D10 provides some killer programming at the D10Summit in the fall and Advent10n in the spring. Those who attended last year got to hear Southwest Airlines talk about their rebrand and the process behind it, as well as why 7Up decided to target Latina millenials with EDM. These conferences and conventions are hosted in various cities throughout the district, many within driving distance. The 2017 Advent10n will be in Fort Worth, and you don’t want to miss it! Be sure to stay tuned to our Facebook page and emails from AAFSB so you can register.

That all sounds great, Erin. How can I learn more?
You can visit the Tenth District website at www.aaftenthdistrict.org and mark your calendar for Advent10n in Fort Worth April 6-8th and AdMerica,the national convention, in New Orleans June 8-10th. Or you can email me, Erin Smith, President of AAFSB and the D10 LA State Representative for the scoop on how to get involved.