WELCOME TO CAMP ADDY!

Pack your gear, grab your team, and get ready for an unforgettable creative adventure!
This year, the American Advertising Federation of Shreveport-Bossier (AAFSB) invites you to pitch your tent at Camp ADDY—
where bold ideas, fearless imagination, and award-worthy storytelling are the ultimate survival skills.

From design and strategy to media and marketing magic, every submission is a badge of honor earned through passion and creativity. Whether you’re a seasoned pro or a student camper with big dreams, Camp ADDY is where the region’s best come together to create, connect, and compete for the coveted Gold AAA Award.

Teaser trailer created by our 2025 American Advertising Awards Best of Show Winner, Lumen Technologies. Illustrations by VPI/AAA Chair & Education Chair, Mack Newlan.

ABOUT THE AWARDS

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier national competition. Concurrently, across the country, local entrants vie for ADDY Awards—recognition as the very best in their markets. At the second tier, local American Advertising Award winners compete against winners from other local clubs in one of 15 district competitions; AAFSB's being District 10. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the local AAFSB competition is the first step toward winning a national ADDY award.

AAFSB JUDGING & AWARDS OVERVIEW

Every year, AAFSB selects 3 or 4 judges from outside the local market to ensure fair and unbiased evaluations. These judges come from a variety of backgrounds—design, copywriting, digital, broadcast, and more—to make sure every aspect of each entry is thoughtfully reviewed.

AWARD CATEGORIES:

Gold ADDY® – Awarded to entries that represent the highest level of creative excellence. Only work that genuinely stands out earns this honor.

Silver ADDY® – Given to entries that are considered exceptional and deserving of recognition.

Honorable Mention – Not an official ADDY®, but a nod to work that impressed the judges and is worth celebrating.

Special Judges’ – Each judge selects up to three favorites from both the student and professional categories. Any Gold or Silver winner is eligible.

People’s Choice – Chosen by live audience vote during the gala—one student winner and one professional.

Best of Show – The top honor, awarded to the highest-scoring student and professional entries overall.

Mosaic ADDY® – A special award that recognizes advertising work that demonstrates a strong commitment to diversity, equity, and inclusion. All work is eligible, not just Silver and Gold ranking ADDY®s.

Entries are evaluated on all creative dimensions, and every award reflects the thoughtfulness and talent behind the work.

President’s Service Award – To honor an individual whose dedication, volunteerism, and behind-the-scenes efforts have significantly contributed to the success of AAF Shreveport-Bossier and its mission to elevate the local advertising and creative industry.

The Luminary Award – Honors a professional(s) whose leadership, innovation, and influence illuminate the Shreveport-Bossier advertising and marketing community. Open to individuals across all facets of the industry—creative, strategic, media, sales, account management, or public relations—this award recognizes those who inspire others through excellence, collaboration, and integrity.

IMPORTANT DATES

Call for Entries: October 21 – January 17
Entry Deadline: January 17, 5 PM
American Advertising Awards Gala: Saturday, February 21st at 6 PM
Louisiana State University at Shreveport, University Ballroom

Stay tuned to our Facebook page and check your email for updates, sneak peeks, and event surprises.

Since all judging is being held online, AAF District 10 is asking that you PRINT your manifest, SIGN it, SCAN it, and EMAIL it to us. That way, we will have a record of your signed manifest. You can email the scanned copy to the local American Advertising Awards committee at addy@aafsb.org.

SUBMIT YOUR ENTRIES HERE!

ENTRY FEES:

Professional Member
Single Entry or Campaign • $85

Professional Non-Member
Single Entry or Campaign • $125

Student Member
Single Entry or Campaign • $25

Student Non-Member
Single Entry or Campaign • $40