The American Advertising Awards is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions across the country. The mission is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation, the local phase is the first of a three-tier national competition. Entry in the local AAFSB competition is the first step toward winning a national ADDY Award.
Enter the Shreveport-Bossier local competition. Winners advance to the district level.
Local winners compete against clubs across AAF District 10. District winners advance to nationals.
District winners compete for the highest national ADDY honor — the pinnacle of the competition.
Awarded to entries that represent the highest level of creative excellence. Only work that genuinely stands out earns this honor.
Given to entries that are considered exceptional and deserving of recognition for their creative achievement.
Not an official ADDY®, but a nod to work that impressed the judges and is worth celebrating within the community.
The top honor — awarded to the highest-scoring student and professional entries overall. The most coveted award of the night.
Chosen by live audience vote during the gala. One student winner and one professional winner selected by the room.
Each judge selects up to three personal favorites from both the student and professional categories. Any Gold or Silver winner is eligible.
Recognizes advertising work that demonstrates a strong commitment to diversity, equity, and inclusion. All submitted work is eligible — not just Silver and Gold winners.
Honors an individual whose dedication, volunteerism, and behind-the-scenes efforts have significantly contributed to the success of AAF Shreveport-Bossier.
Honors a professional whose leadership, innovation, and influence illuminate the Shreveport-Bossier advertising and marketing community — across creative, strategic, media, sales, or PR.
Every winning entry earns its place on the wall — and a shot at the district and national stage. Browse the latest gallery to see the work that defined the region's creative year.
Every year, AAFSB selects three or four judges from outside the local market to ensure fair and unbiased evaluations. These judges come from a variety of backgrounds — design, copywriting, digital, broadcast, and more — to make sure every aspect of each entry is thoughtfully reviewed.
Entries are evaluated across all creative dimensions. Every award reflects the thoughtfulness and talent behind the work.
Since all judging is conducted online, AAF District 10 requires that entrants print, sign, scan, and email their manifest to the local American Advertising Awards committee at addy@aafsb.org.
Members save significantly on entry fees. Join AAFSB →
Dates are subject to change. Follow our Facebook page and check your email for the latest updates.
Download the full professional entry rules, category descriptions, and submission requirements for the 2027 competition.
Download the student division rules, category guide, and everything you need to enter your work in the 2027 competition.
Ready to enter? Submit your work through our entry portal. Questions? Email addy@aafsb.org
Purchase your tickets to the American Advertising Awards Gala. Don't forget cash for the bar, People's Choice voting, and the Booze Basket giveaway!
Browse the full gallery of award-winning work from the 2026 American Advertising Awards — Gold, Silver, Best of Show, and more.