Sales & MarketingWork created to promote, sell, package, or support a product, service, organization, or event.
Catalog
A printed catalog, booklet, folder, or brochure designed to sell products or services.
Sales Kit or Product Information Sheets
A sales package, folder, binder, envelope, box, or collection of product information sheets.
Menu
A list of products, services, or options available to a diner, shopper, or customer.
Sales Promotion Campaign
A campaign using eligible catalog, sales kit, product information sheet, or menu pieces.
Packaging
A single product package or packaging design.
Packaging Campaign
A campaign featuring multiple packaging designs.
Point of Purchase, Countertop or Freestanding
A promotional display or unit used at the location where a product or service is sold.
Point of Purchase Campaign
A campaign featuring multiple point-of-purchase displays or promotional units.
Stationery Package
One or more pieces of letterhead, envelopes, business cards, or related stationery.
Printed Annual Report
A printed annual report communicating an organization’s yearly performance or status.
Printed Newsletter
A printed newsletter or internal publication distributed to a specific audience.
Printed Newsletter Campaign
A series of printed newsletters distributed to the same audience.
Brochure
A multiple-page or panel piece that presents or promotes a product, service, organization, or capability.
Brochure Campaign
Multiple brochures created for the same product, service, or brand.
Publication Design, Cover
Design of the front exterior of a magazine or book.
Publication Design, Editorial Spread or Feature
One editorial spread or feature in a magazine or book.
Magazine Design
Complete magazine design from cover to cover.
Magazine Design Series
A series of magazine covers, spreads, or complete magazine designs.
Book Design
Complete book design from cover to cover.
Special Event Material
A card, invitation, announcement, or similar event piece.
Special Event Material Campaign
A campaign of event invitations, announcements, cards, or related pieces.
Direct Mail, Flat
A flat printed piece mailed as part of an advertising or promotional effort.
Direct Mail, Flat Campaign
A campaign of flat direct-mail pieces.
Direct Mail, 3D or Mixed
A dimensional or mixed-material direct-mail piece.
Direct Mail, 3D or Mixed Campaign
A campaign of dimensional or mixed-material direct-mail pieces.
Specialty Advertising, Apparel
Clothing or promotional apparel featuring an advertising message.
Specialty Advertising, Other Merchandise
Promotional merchandise such as pens, umbrellas, stickers, or other branded products.
Specialty Advertising Campaign
A campaign using apparel and/or other promotional merchandise.
Print AdvertisingAdvertising placed in magazines, newspapers, or other print publications.
Magazine Advertising, Full Page or Less
A single magazine advertisement occupying a full page or less.
Magazine Advertising, Spread, Multiple Page, or Insert
A magazine spread, multi-page advertisement, or insert.
Magazine Advertising Campaign
A campaign of magazine advertisements.
Newspaper Advertising, Full Page or Less
A newspaper advertisement occupying a full page or less.
Newspaper Advertising, Spread or Multiple Page
A newspaper spread, multi-page advertisement, or advertising section.
Newspaper Specialty Advertising
A newspaper advertisement using a specialty format such as a die cut, booklet, magnet, calendar, sample pack, or wrapper.
Newspaper Advertising Campaign
A campaign of newspaper advertisements.
Branded Content and Entertainment, Print
Branded content or entertainment placed in a print medium.
Out-of-Home & Ambient MediaAdvertising experienced in public spaces, branded environments, and live events.
Guerrilla Marketing
Unconventional advertising or promotional activity. Proof of usage is required.
Installation, Single
A single temporary or permanent branded environment, such as a kiosk, exhibit, retail space, or art installation.
Installation, Multiple
Multiple branded installations.
Event, Single
A single advertising or promotional event.
Events, Multiple
Multiple advertising or promotional events.
Poster
A single printed poster intended for display.
Poster Campaign
A campaign of posters.
Outdoor Board
A single billboard or outdoor advertising board.
Outdoor Boards, Multiple
Multiple outdoor boards communicating one message or campaign.
Animated or Video Outdoor Board
An animated or video-based outdoor board.
Outdoor Board Campaign
A campaign of outdoor boards.
Large Venue
Advertising or signage placed in a stadium, arena, or other large venue.
Out-of-Home Campaign
A campaign using multiple out-of-home executions.
Online & InteractiveWebsites, social media, apps, digital advertising, publications, and interactive experiences.
Website, Consumer
A website created primarily for consumer use.
Website, Business-to-Business
A website created primarily for business-to-business use.
Microsite
A specialized page or group of pages supporting a larger website.
Social Media, Single Execution
One creative execution appearing on one or more social platforms.
Social Media Campaign
A campaign of social media executions.
Mobile and Web-Based Apps
An interactive app for a desktop, laptop, tablet, smartphone, wearable device, or the web.
Games, Tools, and Utilities
An interactive game, tool, widget, screensaver, or utility.
Virtual Reality
A computer-generated environment designed for an interactive virtual experience.
Web Banner Ad or Website Takeover
A static or animated banner ad or website takeover.
Web Banner or Website Takeover Campaign
A campaign of web banner ads or website takeovers.
A single email or email campaign.
Blog
Blog content created to support a brand or advertise a product or service.
Blog Series
A series of blog posts supporting a brand or product.
Digital Publication
A digital annual report, magazine, newsletter, book, or similar publication.
Digital Publication Campaign
A campaign of digital publications.
Branded Content and Entertainment, Online or Interactive
Original online or interactive content created on behalf of a brand.
Film, Video & SoundRadio, television, online video, podcasts, webisodes, branded entertainment, cinema, and music videos.
Local Audio or Radio, 30 Seconds or Less
A local audio or radio commercial of 30 seconds or less.
Local Audio or Radio, More Than 30 Seconds
A local audio or radio commercial longer than 30 seconds.
Local Audio or Radio Campaign
A campaign of local audio or radio commercials.
Regional or National Audio or Radio, 30 Seconds or Less
A regional or national audio or radio commercial of 30 seconds or less.
Regional or National Audio or Radio, More Than 30 Seconds
A regional or national audio or radio commercial longer than 30 seconds.
Regional or National Audio or Radio Campaign
A campaign of regional or national audio or radio commercials.
Local Television, 30 Seconds or Less
A local television commercial of 30 seconds or less.
Local Television, More Than 30 Seconds
A local television commercial longer than 30 seconds.
Local Television Campaign
A campaign of local television commercials.
Regional or National Television, Up to Two Minutes
A regional or national television commercial up to two minutes long.
Regional or National Television Campaign
A campaign of regional or national television commercials.
Internet Commercial
A commercial created to run on the internet.
Internet Commercial Campaign
A campaign of internet commercials.
Podcast
A podcast advertising a product or service.
Podcast Campaign
A campaign of podcast advertising.
Webisode
An episode that first airs as an internet download or stream.
Webisode Series
A series of online episodes.
Online Branded Content, 60 Seconds or Less
Audio/visual branded content created for online or interactive distribution.
Online Branded Content, More Than 60 Seconds
Longer-form audio/visual branded content created for online or interactive distribution.
Branded Content and Entertainment for Television
Audio/visual branded content created for broadcast, cable, or satellite television.
Branded Content and Entertainment, Non-Broadcast
Branded content distributed through methods other than the internet or television.
Branded Content and Entertainment Campaign
A campaign of branded content or entertainment executions.
Movie Trailer
A single in-theatre trailer for an upcoming theatrical film.
In-Theatre Commercials or Slides
In-theatre commercials or slides for a product or service other than a theatrical film.
Audio/Visual Sales Presentation
An advertising, promotional, or marketing message conveyed through audio or video for a specific audience.
Music Video
A short film integrating a song and imagery to promote music, a performance, or an artist.
Cross-Platform CampaignsCampaigns or series of executions that use more than one medium.
Business-to-Business Campaign, Local
A business-to-business campaign using more than one medium in one market.
Business-to-Business Campaign, Regional or National
A business-to-business campaign using more than one medium in multiple markets.
Consumer Campaign, Local
A consumer campaign using more than one medium in one market.
Consumer Campaign, Regional or National
A consumer campaign using more than one medium in multiple markets.
Integrated Brand Identity Campaign
A series of mixed brand identity elements such as logos, stationery, signage, jingles, or logo animation.
Integrated Branded Content Campaign
A branded content or entertainment campaign executed across more than one medium.
Online or Interactive Campaign
A campaign using websites, social media, apps, online advertising, blogs, digital publications, or online video.
Elements of AdvertisingEnter a specific creative element rather than a complete advertisement or campaign.
Copywriting
Copywriting created for any advertising medium.
Logo Design
An icon, symbol, typeface, or trademark representing a product, service, or organization.
Infographic
A graphic presentation of information designed to make data easier to understand.
Illustration
A flat, dimensional, or animated illustration.
Illustration Series
A series of illustrations.
Still Photography, Black and White
A black-and-white photographic image.
Still Photography, Color
A color photographic image.
Still Photography, Digitally Enhanced
A photographic image digitally altered to create a new image.
Still Photography Campaign
A campaign using eligible black-and-white, color, or digitally enhanced photography.
Art Direction
Art direction for any advertising medium.
Art Direction Campaign
A campaign of art direction work.
Cinematography
The art and process of creating motion picture images, including lighting, photography, camera movement, and angle.
Cinematography Campaign
A campaign of cinematography work.
Animation, Special Effects, or Motion Graphics
2D or 3D visual effects for an advertising motion picture project.
Computer-Generated Imagery
Computer graphics used to create or contribute to advertising images, video, games, films, or simulations.
Video Editing
Video editing for an advertising motion picture project.
Music Without Lyrics
Original musical score without lyrics created primarily for advertising.
Music with Lyrics
Original music with sung or spoken lyrics created for advertising.
Music with or Without Lyrics Campaign
A campaign using original advertising music.
Voiceover Talent
Audio performance by a narrator, announcer, or voice actor in an advertising message.
Sound Design
Sound effects, ambience, and other sonic devices used to enhance a film, video, television, or radio message.
Sound Design Campaign
A campaign of sound design work.
Interface and Navigation
Creative use of tools, features, and design for website or app navigation and interface.
Augmented Reality
Creative use of augmented reality technology in a website or app.
User Experience
The totality of interface, visual design, text, brand, sound, and interaction in an advertising experience.
Data-Driven Media
Innovative use of data-driven digital media to deliver a personalized experience.
Innovative Use of Interactive Technology
Creative and novel use of digital technology, including artificial intelligence, in advertising or brand work.
Artificial Intelligence Copywriting
Use of AI as a creative tool for advertising copywriting.
Artificial Intelligence Creative Element
Use of AI as a creative tool for an advertising element other than copywriting.
Artificial Intelligence Copywriting Campaign
A campaign using AI as a creative tool for copywriting.
Artificial Intelligence Creative Elements Campaign
A campaign using AI as a creative tool for advertising elements.
Corporate Social ResponsibilityAdvertising that raises awareness of social, ethical, or environmental issues while supporting a corporate image.
CSR Brand Elements
CSR stationery, logos, invitations, point-of-sale materials, newsletters, and similar elements.
CSR Annual Report
A print or digital annual report supporting a CSR effort.
CSR Marketing and Specialty Advertising
CSR direct marketing, direct mail, or specialty advertising.
CSR Print Advertising
CSR advertising placed in any print medium.
CSR Poster
A poster supporting a corporate social responsibility message.
CSR Out-of-Home
CSR advertising placed in an out-of-home environment.
CSR Out-of-Home Campaign
A campaign of CSR posters or out-of-home advertising.
CSR Ambient Media
A CSR ambient media execution, including guerrilla marketing, installations, or events.
Integrated Media CSR Campaign
A CSR advertising campaign using more than one medium.
CSR Online or Interactive
A single CSR entry for online or interactive media.
CSR Online or Interactive Campaign
A campaign of CSR online or interactive work.
CSR Television
CSR television advertising.
CSR Radio
CSR radio advertising.
CSR Online Film, Video and Sound
CSR film, video, or sound content created for online distribution.
CSR Non-Broadcast Audio/Visual
CSR audio/visual content created for a non-broadcast setting.
CSR Film, Video and Sound Campaign
A campaign using eligible CSR television, radio, online, or non-broadcast work.
Public ServicePaid or pro bono advertising intended to improve public health, education, welfare, or community well-being.
Public Service Print Advertising
A public service advertisement placed in a print medium.
Public Service Print Advertising Campaign
A campaign of public service print advertisements.
Public Service Poster
A poster supporting a public service message.
Public Service Out-of-Home
Public service advertising placed in an out-of-home environment.
Public Service Out-of-Home Campaign
A campaign of public service posters or out-of-home advertising.
Public Service Ambient Media
A public service ambient media execution, including guerrilla marketing, installations, or events.
Public Service Ambient Media Campaign
A campaign of public service ambient media.
Public Service Online or Interactive
A single public service entry for online or interactive media.
Public Service Online or Interactive Campaign
A campaign of public service online or interactive work.
Public Service Television
Public service television advertising.
Public Service Radio
Public service radio advertising.
Public Service Online Film, Video and Sound
Public service content created for online distribution.
Public Service Non-Broadcast Audio/Visual
Public service audio/visual content created for a non-broadcast setting.
Public Service Film, Video and Sound Campaign
A campaign using eligible public service film, video, or sound work.
Integrated Media Public Service Campaign
A public service campaign using more than one medium.
Public Service Brand Elements
Public service stationery, logos, invitations, point-of-sale materials, newsletters, and similar elements.
Public Service Annual Report
A print or digital annual report supporting a public service effort.
Public Service Brochure or Sales Kit
A public service brochure, sales kit, or collection of information sheets.
Public Service Marketing and Specialty Advertising
Public service direct marketing, direct mail, or specialty advertising.
Public Service Marketing and Specialty Advertising Campaign
A campaign of public service direct marketing, direct mail, or specialty advertising.
Advertising & Media Industry Self-PromotionWork promoting agencies, media outlets, production companies, suppliers, freelancers, or advertising clubs.
Industry Self-Promotion Brand Elements
Self-promotion stationery, logos, invitations, point-of-sale materials, newsletters, sales kits, brochures, and similar pieces.
Industry Self-Promotion Direct Marketing and Specialty Advertising
Self-promotion direct marketing, direct mail, and specialty advertising.
Industry Self-Promotion Special Event Materials
Self-promotion cards, invitations, announcements, and other event materials.
Magazine Self-Promotion
An advertisement appearing in a magazine to promote that magazine.
Magazine Self-Promotion Campaign
A campaign of magazine self-promotion advertisements.
Newspaper Self-Promotion
An advertisement appearing in a newspaper to promote that newspaper.
Newspaper Self-Promotion Campaign
A campaign of newspaper self-promotion advertisements.
Out-of-Home Self-Promotion
A single advertisement promoting an out-of-home company on its own media.
Out-of-Home Self-Promotion Campaign
A campaign promoting an out-of-home company on its own media.
Industry Self-Promotion Out-of-Home
Industry self-promotion out-of-home advertising, including outdoor boards, transit advertising, and posters.
Industry Self-Promotion Ambient Media
Industry self-promotion ambient media, including guerrilla marketing, installations, and events.
Industry Self-Promotion Online, Interactive, or Virtual Reality
A single self-promotion entry for online, interactive, or virtual reality work.
Audio/Radio Self-Promotion
An advertisement promoting an audio or radio station or outlet.
Audio/Radio Self-Promotion Campaign
A campaign of audio or radio self-promotion advertisements.
Local Television Self-Promotion
An advertisement promoting a local television station.
Local Television Self-Promotion Campaign
A campaign promoting a local television station.
Regional or National Television Self-Promotion
An advertisement promoting a regional or national television outlet or network.
Regional or National Television Self-Promotion Campaign
A campaign promoting a regional or national television outlet or network.
Industry Self-Promotion Film, Video and Sound
Film, video, sound content, online video, television, radio, or demo reels created as self-promotion.
Advertising or Marketing Chapter Self-Promotion
Advertising created by or for an advertising or marketing club to advance its cause.
Industry Self-Promotion, Single-Medium Campaign
A campaign using two to four executions from one medium.
Industry Self-Promotion, Integrated Media Campaign
An industry self-promotion campaign using more than one medium.