Sales & MarketingWork created to promote, sell, package, or support a product, service, organization, or event.
Packaging
One to four product packaging pieces.
Point of Purchase
A promotional display or unit used at the point of sale.
Stationery Package
One or more pieces of letterhead, envelopes, business cards, or related stationery.
Printed Annual Report or Brochure
A printed annual report or brochure.
Special Event Materials
Invitations, announcements, cards, or other event materials.
Publication Design, Cover
Design of a magazine or book cover.
Publication Design, Editorial Spread or Feature
One editorial spread or feature in a magazine or book.
Publication Design, Cover or Editorial Spread Series
A series of covers, editorial spreads, or features.
Magazine Design
Complete magazine design from cover to cover.
Book Design
Complete book design from cover to cover.
Direct Marketing
Direct-mail, specialty marketing, or promotional apparel created to encourage a response.
Print AdvertisingAdvertising created to appear in magazines, newspapers, or other print publications.
Magazine Advertising, Single
A single magazine advertisement occupying a full page or less.
Magazine Advertising Campaign
A campaign of magazine advertisements.
Newspaper Advertising, Single
A single newspaper advertisement occupying a full page or less.
Newspaper Advertising Campaign
A campaign of newspaper advertisements.
Out-of-Home & Ambient MediaAdvertising experienced in public spaces, branded environments, and live events.
Poster
A single printed poster intended for display.
Poster Campaign
A campaign of posters.
Outdoor Board, Flat or 3D
Outdoor display advertising on a standardized board or structure.
Mass Transit, Interior or Exterior
Advertising placed on the interior or exterior of a vehicle or public transit environment.
Site Advertising
Interior or exterior signage restricted to a public venue such as a mall, airport, station, business, stadium, or arena.
Outdoor and Transit Campaign
A campaign using eligible outdoor, transit, or site advertising.
Guerrilla Marketing, Installation, or Event
A single guerrilla marketing activity, branded installation, or event execution.
Guerrilla Marketing, Installation, or Event Campaign
A campaign of guerrilla marketing, installations, or events.
Online & InteractiveWebsites, social media, apps, digital advertising, blogs, and digital publications.
Website
A desktop or mobile website.
Social Media, Single Execution
One creative execution appearing on one or more social platforms.
Social Media Campaign Across Multiple Platforms
A campaign of social media executions across multiple platforms.
App
A mobile or web-based app that advertises a product or service.
Web Banner Ads or Website Takeovers
Static or animated web banner ads or website takeovers.
Web Banner or Website Takeover Campaign
A campaign of web banner ads or website takeovers.
Blog
Blog content created to support a brand or advertise a product or service.
Digital Publication
An online annual report, magazine, newsletter, book, or similar publication.
Film, Video & SoundRadio, television, and other advertising work judged through digital media.
Audio or Radio Advertising
A single commercial audio or radio advertisement.
Audio or Radio Advertising Campaign
A campaign of audio or radio advertisements.
Television Advertising
A single television commercial.
Television Advertising Campaign
A campaign of television commercials.
Cross-Platform CampaignsCampaigns or series of executions that use more than one medium.
Integrated Business-to-Business Campaign
A business-to-business campaign using more than one medium.
Integrated Consumer Campaign
A consumer campaign using more than one medium.
Integrated Brand Identity Campaign
A single integrated brand identity entry.
Integrated Brand Identity Campaign
A campaign of integrated brand identity work.
Elements of AdvertisingEnter a specific creative element rather than a complete advertisement or campaign.
Copywriting
Copywriting created for any advertising medium.
Logo Design
An icon, symbol, or trademark designed to represent a product, service, or organization.
Typeface Design
Original typeface, calligraphy, or hand-lettering used as the primary advertising element.
Illustration
A flat, dimensional, or animated illustration.
Illustration Campaign
A campaign of illustrations.
Still Photography, Black and White
A black-and-white photographic image.
Still Photography, Color
A color photographic image.
Still Photography, Digitally Enhanced
A photographic image digitally altered to create a new image.
Still Photography Campaign
A campaign using eligible black-and-white, color, or digitally enhanced photography.
Art Direction
Art direction for any advertising medium.
Art Direction Campaign
A campaign of art direction work.
Cinematography
The art and process of creating motion picture images, including lighting, photography, camera movement, and angle.
Cinematography Campaign
A campaign of cinematography work.
Animation or Special Effects
2D or 3D visual effects for an advertising motion picture project.
Music and Sound Design
Original music, sound effects, ambience, and other sonic elements used in advertising.
Music and Sound Design Campaign
A campaign of music and sound design work.
Digital Creative Technology
Creative use of tools, features, technology, and design in websites, games, and apps.
Artificial Intelligence Copywriting
Use of AI as a creative tool for advertising copywriting.
Artificial Intelligence Copywriting Campaign
A campaign using AI as a creative tool for copywriting.
Artificial Intelligence Creative Element
Use of AI as a creative tool for an advertising element other than copywriting.
Artificial Intelligence Creative Elements Campaign
A campaign using AI as a creative tool for advertising elements.