About — AAF Shreveport-Bossier

Who We Are

Advancing
Advertising in
Northwest
Louisiana.

Since 1937, the American Advertising Federation of Shreveport-Bossier — formerly the Shreveport-Bossier Advertising Federation — has been dedicated to serving its members by promoting, protecting, and advancing the broad interests of advertising, including the freedom to truthfully advertise legal products.

We are the professional association for advertising, marketing, and creative professionals in Northwest Louisiana and East Texas, and the local chapter of the AAF — the largest advertising trade association in the United States, headquartered in Washington, D.C.

Our mission is to serve, uplift, and advance the local advertising, marketing, and creative industries by providing meaningful programming, advocacy, and professional development opportunities — while unifying the voices of advertising across the Shreveport-Bossier region.

Whether you are a seasoned creative director, a brand strategist, a media buyer, a digital marketer, or a student just starting your career — this federation exists to support you, challenge you, and connect you to the community of professionals shaping this region's creative future.

Networking

Monthly events — Power Lunches, Ads After Dark, Agency Crawls — connecting you with the region's top advertising and marketing professionals year-round.

Advocacy

A unified voice for the advertising profession — promoting ethical standards, professional development, and the value of advertising to the business community.

Scholarship

Supporting the next generation of creative leaders through student scholarships funded by our AAA Awards program and community sponsors.

AAA Awards

Regional recognition for creative excellence. The American Advertising Awards are advertising's largest competition — AAFSB hosts the local tier, sending the best work in Shreveport-Bossier to compete nationally.

Our Purpose

"To serve, uplift, and advance the advertising industry — while unifying the voices of advertising."

— AAFSB Mission Statement

Our National Connection

Part of
Something
Bigger.

AAFSB is a proud member of the American Advertising Federation (AAF) — the industry's unifying voice, headquartered in Washington, D.C. The AAF is the trade association representing 40,000 professionals in advertising, with 130 corporate members, 210 ad clubs, and 210 college chapters across the country.

As a local chapter in AAF District 10, AAFSB members gain access to national programs, the American Advertising Awards national competition, government relations advocacy, and member discounts with industry partners. For more information, visit AAF National and District 10 ↗.

40K+

AAF Professionals Nationally

130

Corporate Members — AAF

210

Ad Clubs Nationwide

1937

Year AAFSB Founded

Through AAF membership, AAFSB members gain access to AAF national events, the American Advertising Awards national competition, government relations advocacy, and member discounts with industry partners. aaf.org ↗

Our History

Decades of
Creative
Community.

1937

AAFSB Founded

The Shreveport-Bossier Advertising Federation is established — later renamed the American Advertising Federation of Shreveport-Bossier — bringing together advertising professionals across the Red River region for the first time. Dedicated from the start to promoting, protecting, and advancing the broad interests of advertising.

1970

First AAA Awards

AAFSB launches the American Advertising Awards — known as the ADDYs — in Shreveport-Bossier, establishing the region's first competitive recognition program for creative excellence in advertising and marketing.

1990

Growth & Programming Expansion

AAFSB expands its programming calendar with professional development luncheons, student outreach, and the scholarship fund — building the infrastructure of events and education the club still runs today.

2000

Student Scholarship Program

The AAFSB Scholarship Fund is formalized, providing financial support to advertising and marketing students at regional colleges and universities. The program becomes a cornerstone of the federation's community impact.

2018

Agency Crawl Launched

AAFSB launches the Agency Crawl — an annual student experience connecting college students with Shreveport-Bossier's creative agencies. The event becomes one of the most popular on the annual calendar, drawing students from across North Louisiana and East Texas.

2026

New Era — Website Redesign & Leadership Transition

AAFSB enters a new chapter with a modernized digital presence and incoming leadership committed to growth, accessibility, and strengthening the federation's role in Northwest Louisiana's creative economy.

Leadership

2026–2027
Board of
Directors.

President — 2nd Term

Dellanee Wade

President · Louisiana State Representative

Dellanee is the Creative Director & Partner of Maltshop Marketing — bringing both hands-on creative expertise and entrepreneurial leadership to the President's role.

In her second term as President of AAF Shreveport-Bossier, Dellanee leads the federation with deep roots in the Louisiana advertising and creative community. As a Louisiana State Representative, she brings civic leadership and industry expertise that extends well beyond the region. She has been instrumental in expanding AAFSB's programming and community impact throughout her tenure.

After the 2026–2027 term, Dellanee will transition from the President role, leaving behind a strengthened federation poised for continued growth under incoming leadership.