Abel Sanchez is the Owner & Partner of Starfish Ad Age — a full-service marketing and advertising agency — and Co-Founder of Starfish Solutions, an AI automation and consulting firm. Based across Longview, TX and Shreveport-Bossier City, LA, Abel brings over 20 years of experience in marketing, advertising, strategy, and emerging technology to everything he does.
A recognized voice in the advertising industry, Abel is an AAF Mosaic Star and Silver Medal recipient — two of the American Advertising Federation's most distinguished honors. He is also a former President of AAF East Texas, where he led the chapter and advanced the federation's presence across the region.
As Vice President and President-Elect of AAF Shreveport-Bossier, Abel is the incoming president for the 2027–2028 term. He brings a rare combination of deep creative agency experience, AI systems fluency, and federation leadership — uniquely positioned to take the organization into its next chapter.
Beyond the boardroom, Abel speaks on AI strategy, operational transformation, and the future of marketing at conferences, chamber events, and industry gatherings across East Texas and Northwest Louisiana. His philosophy is simple: learn, grow, repeat.
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