We went back over our earlier posts on Louisiana’s misleading solicitation law and its political advertising law and found a few things that need fixing. Most of the corrections are on the solicitation post. Below is what we got wrong, what the laws actually say, and future dates to note. We’re sorry for the errors.
Misleading Solicitations (Act 570, HB853)
Act 570 has been in effect since August 1, 2026. Our post made it sound like Louisiana had no law on this before. That’s wrong. R.S. 51:391 has been on the books since 2012, and Act 570 amends it. The new act adds several things. Senders who have no existing relationship with the recipient can’t use urgent wording like “final notice.” Subscriptions and automatic renewals have to be clearly disclosed. A statement is now required on the outer envelope. And a recipient who was misled can pursue damages.
Three other things we need to correct:
- The disclosures don’t apply to every piece of direct mail. They apply to solicitations that meet the statute’s definition of misleading.
- The exemptions are wider than we said. They cover banks, trust companies, savings and loan associations, savings banks, credit unions, finance and credit companies and their affiliates, licensed insurers, and licensed motor vehicle dealers.
- The disclaimer on the front of the piece has to say more than “this is not a bill.” It must also say the offer isn’t approved or made by a Louisiana state agency. The outer envelope has to read “THIS IS NOT A GOVERNMENT ENTITY,” and subscription offers need their own disclosure about automatic withdrawals or periodic billing. All of it goes in at least 14-point type.
Penalties are potential fines of up to $1,000 per violation in each solicitation, enforced by the Attorney General. A recipient can also pursue three times their losses plus attorney’s fees and costs.
If you design or approve direct mail, look at your templates now.
AI in Political Ads (Act 806, HB459)
Also in effect since August 1. What we said about this law holds up, so this is added detail rather than a correction.
An electioneering communication that uses AI to create or materially alter the image, audio, or video of a candidate, or of an official facing a recall, needs a clear and understandable AI disclosure in the format Louisiana already requires for political material. The penalty is a fine of up to $2,000, up to two years in jail, or both, and only when the violation was done with intent to injure the person’s reputation or deceive a voter.
How far “materially altered” reaches is not settled. We aren’t aware of a court decision interpreting it yet. If you do political work, ask whether AI was used at any stage and whether a disclosure is needed before an ad goes out.
Data Privacy (Act 502, SB386), Effective January 1, 2027
The Louisiana Data Privacy Act applies to businesses operating in Louisiana that meet at least one of these:
- More than $25 million in annual gross revenue.
- Personal information for commercial purposes involving 75,000 or more consumers, households, or devices a year.
- Half or more of annual revenue from selling personal information.
The significance to advertisers is the right to opt out of targeted advertising, data sales, and certain profiling. Consumers can also ask to see, correct, delete, or receive a copy of their data, and businesses generally have 45 days to respond. Sensitive data requires consent.
Only the Attorney General enforces it, and there’s no private right to sue. From January 1 through July 31, 2027, the AG has to give written notice and 30 days to fix a problem before investigating. Nonprofits, certain financial institutions, and HIPAA-covered entities are among those exempt. An exempt client doesn’t automatically make its vendors exempt, so check whether the exemption reaches you. And read the enrolled act itself. The one-line description on the legislature’s bill page doesn’t reflect what the law ended up saying.
App Stores (Act 185, HB977), July 1, 2027
This replaces the 2025 App Store Accountability Act, which hadn’t taken effect yet. Most of its requirements start July 1, 2027. App stores must verify the age category of users in Louisiana, link minors’ accounts to a parent’s, and get parental consent before downloads and purchases. Developers check age and consent information through the store. The Attorney General can seek civil fines of up to $10,000 per violation.
If you build apps or buy in-app advertising, ask your platform partners how they plan to handle this, especially if minors are in your audience.
What We Know So Far
None of these laws have been amended since they were signed, and we haven’t found any enforcement action under any of them. We’ll keep checking the legislature’s records and post here when something changes. If a part of this is unclear or you’d like us to dig into a specific question, let us know.
This is general information, not legal advice. For a specific campaign or data practice, read the enacted law and talk to an attorney.
Sources: Louisiana State Legislature bill records and enrolled acts for the 2026 Regular Session: